We cool your brand! Twenty years ago, DRU International created a new dimension for refrigerated products. Marketing & Sales were suddenly given the total freedom to offer these products at any location within a point-of-sale. They were no longer relegated to the refrigerated foods department! Only 2 requirements: a cooling showcase from DRU and an electrical outlet.

The freedom obtained in this way, moreover, comes in an attractive package with a big bow on top: cooling showcases from DRU are by no means "mobile coolers" with just a single function, refrigeration. They are all unique gems of design and creative styling. And that is something we take very seriously at DRU International.

Our mission: to offer a "secondary placement cooler" at any point-of-sale with a display that is completely in line with the message the client wishes to convey. We cool your brand!

Moreover, DRU combines marketing know-how and refrigeration technology; the dream and the reality in a single concept. Concretely, the reality means: experienced refrigeration technicians, an extensive service network, options for establishing maintenance contracts and various forms of "fridge management".

At DRU, in other words, you are not just purchasing a cooler, but the guarantee that your products will be seen.

Step into our world and give your products the refrigerated presentation that they deserve. Our expertise, dedication and drive are part of the package.